That is not a title I ever thought I’d publish. But it’s true – TV adverts are awesome, or they can be. And when they’re awesome, they can help heal our time-harried sense of modernity – the problem of fast-walking Irishmen having heart attacks.
Awe is described by psychologists Dacher Keltner and Jonathan Haidt as being “in the upper reaches of pleasure and on the boundary of fear”. We feel awe when we encounter something so strikingly vast or complex that it forces us to change our understanding of the world – and sometimes the course of our entire lives. Continue reading #6: TV adverts are awesome
… That’s better than waiting for a bus!
There don’t seem to be so many studies done on hitch-hiking these days, but comparing studies from 1975 and 2009 it seems that (among female hitch-hikers in France at least) a car is as likely to stop now as 45 years ago: about 10% of the time. Continue reading #5: 1 in 10 cars stop to pick up hitch-hikers…
In 1748, Benjamin Franklin said that time is money, but he was talking rubbish. Time isn’t money; time is everything – after all, you can’t take your bank balance with you when you go. Continue reading #4: Irishmen walk faster than Indonesians – but are they happier?